Friday, January 23, 2026

Korea’s Pioneering AI Law Mandates Watermarks on Generated Content, Yet Enforcement Challenges Persist

New AI Law in Korea: A Game-Changer for Transparency

Korea took a bold step by introducing the world’s first comprehensive law on artificial intelligence (AI). This legislation aims to mandate watermarks on AI-generated content, creating a new standard for transparency. However, challenges linger.

Key Features of the AI Basic Act:

  • Watermark Requirements:
    • Visible labels for deepfakes closely resembling real life.
    • Invisible watermarks for identifiable AI content like animations.
  • Business Focus:
    • Targets only businesses, not individual users.
  • International Implications:
    • Foreign companies must appoint local reps if meeting specific revenue or user thresholds.

Concerns and Challenges:

  • Enforcement difficulties due to easily accessible watermark removal tools.
  • Potential bias against Korean companies, making compliance burdensome compared to global rivals.

As the landscape evolves, how will this impact innovation and competition in the AI sector?

📢 Join the conversation! Share your thoughts and insights on the future of AI regulation.

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