OpenAI aims to transform ChatGPT into a major advertising platform, with potential revenue projections of $25 billion by 2030. Current ad placements are basic and limited to select brands within the chatbot, such as Expedia and Booking.com. Advertising experts emphasize the need for OpenAI to develop a data-driven platform that enhances user experience while also delivering lucrative results for advertisers. Success hinges on balancing user trust and advertising transparency; ads must be clearly marked and separate from organic responses. In contrast to established players like Google and Meta, OpenAI has yet to build the infrastructure necessary for precise targeting and performance measurement. The hiring of Vijaye Raji to lead their ad team is a step towards refining their strategy, but further staffing and potential acquisitions may be necessary to compete effectively. Ultimately, expanding beyond the core app and enhancing its ad offerings could help OpenAI achieve significant growth in the ad industry.
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