GWI has launched Agent Spark, an innovative insights agent that integrates with leading AI platforms like ChatGPT and Claude. This tool analyzes 35 billion data signals within seconds, embedding trusted, human-grounded insights directly into decision-makers’ workflows. Designed to enhance human judgment, Agent Spark leverages GWI’s extensive dataset from billions of verified responses across 50+ countries, ensuring privacy-safe first-party data. It delivers analyst-grade insights quickly, significantly reducing the time needed for audience analyses. Accessible through various platforms, including the GWI platform and Microsoft Copilot, it empowers diverse professionals, from marketers to product managers, to make data-driven decisions swiftly. By embedding insights into daily tasks, GWI aims to eliminate friction in the decision-making process. With real-time analysis and trusted data, organizations can achieve strategic clarity at an accelerated pace, essential for modern marketing strategies. Agent Spark exemplifies the future of AI-assisted insights, providing efficiency and rigor in everyday workflows.
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