AI ‘Cheating’ Startup Cluely Focuses on Just Two Key Roles, Reveals Cofounder

At Cluely, an AI startup designed to assist individuals in “cheating on everything,” there are only two job roles: engineer or influencer. CEO Chungin “Roy” Lee emphasizes the necessity for employees to have a significant social media presence, specifically over 100,000 followers, to enhance product virality. Launched recently, Cluely was initially focused on aiding software engineers in job interviews but has since shifted its branding to feature an “undetectable” AI that aids users in real-time. Cluely raised $15 million and aims to leverage influencers rather than traditional marketers to gain visibility on platforms like Instagram and TikTok. Lee advocates for an all-consuming work culture, dismissing traditional work-life balance as a myth, asserting that dedication is vital for startup success. This perspective echoes sentiments in the broader startup environment, where high-profile entrepreneurs also argue that ambition often necessitates significant sacrifices, including personal time.

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