Monday, February 9, 2026

Forrester: AI-Driven Job Disruption Will Intensify, but Concerns Over Job Apocalypse Are Exaggerated

The Future of Jobs in the Age of AI: What You Need to Know

Forrester’s latest forecast reveals that automation and AI will only lead to a 6% job loss in the US by 2030, equating to 10.4 million roles. Rather than replacing jobs, AI will primarily augment around 20% of positions in the next five years.

Key Insights:

  • Over-automation can damage companies’ reputations and weaken employee morale.
  • AI-driven layoffs are often confused with financial cuts, indicating a trend towards “AI washing.”
  • Disproportionate impacts on specific roles, especially junior positions and customer service.

What This Means for Businesses:

  • Investing in employee training and upskilling is critical.
  • Organizations should view AI as a tool to enhance human skills, not replace them.
  • Leaders must prioritize governance and ethical use of AI.

As J. P. Gownder states, how we navigate AI today will shape our future.

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