In Super Bowl LX, Google showcased a 60-second ad titled “New Home,” highlighting Gemini’s photo-generating capabilities. The ad depicts a mom preparing her son, Ben, for a move by using Google Photos to visualize their new home with familiar images of his current room. Despite its heartwarming nature, the ad feels like a repetitive iteration of Google’s previous Super Bowl strategies, lacking the innovation expected to establish Gemini as a key player in daily life. Previous ads, such as those featuring a busy dad using Gemini Live or an elderly man reminiscing about his late wife, delivered more emotional depth. Google’s VP of commercial and AI marketing, Marvin Chow, indicated that “New Home” is part of a larger strategy to position Gemini as an essential AI tool. However, critics argue that this execution missed the opportunity to break new ground, leaving viewers craving a more unique narrative.
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