As AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot reshape customer experiences, brands must adapt their digital platforms. Industry experts predict that traditional app interactions will soon be replaced by voice commands, prompting a shift in mobile app and website optimization strategies. AI assistants are projected to surpass conventional search methods by 2028, necessitating a focus on “agentic engine optimization” to ensure digital content is accessible to AI systems. This transition demands enhanced discoverability, making it crucial for brands to optimize their digital properties for AI navigation—similar to traditional SEO but requiring unique strategies. Companies must implement structured content, high-quality metadata, and semantic HTML to facilitate AI interactions. Investing in these optimizations can significantly impact visibility in AI-driven searches, with top-ranking positions crucial for traffic retention. As consumer preferences evolve, brands must actively engage with AI ecosystems while maintaining control over their proprietary channels.
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