How AI Search Adoption is Elevating Benzinga’s Data Licensing Business

The rise of generative AI is reshaping how users access information online, prompting publishers like Benzinga to adapt their licensing strategies. Traditionally focused on banks and investment firms, Benzinga is now licensing its financial content to a broader range of generative AI app developers. This shift aims to surface Benzinga’s data to users through platforms like Dappier, which connects publishers with AI tools, ensuring proper citation and sharing ad revenue. Benzinga sees this as an opportunity to scale its content licensing business and remains committed to delivering reliable financial information to consumers. The integration allows for dynamic use of Benzinga’s data in AI responses and positions the publisher to generate new revenue streams from advertising, which hasn’t historically been significant. By entering this AI market, Benzinga aims to maintain relevance and control over its content utilization, thereby ensuring accurate information delivery while capitalizing on emerging opportunities.

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