Apple is set to launch a new app called “Sales Coach” on February 23, designed to enhance training and sales strategies for Apple Store and Authorized Reseller employees worldwide. Replacing the current “SEED” app, “Sales Coach” will offer sales tips and training resources while featuring a fresh Liquid Glass design. A notable addition will be an AI chatbot, allowing employees to effortlessly access product knowledge, such as details on the iPhone Air’s key features or the Instant Hotspot function on Macs. This innovative app aims to improve employee performance and customer engagement through easy access to essential information. While details on whether the AI chatbot will leverage a third-party platform or Apple’s proprietary technology remain unclear, the app’s integration promises to streamline training and elevate sales competencies. Accessible via Apple’s website, the “Sales Coach” app stands to be a valuable tool for enhancing sales efficacy across the globe.
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