Discover Relevant Videos Faster with YouTube’s New AI Search Tool

YouTube has launched an AI-powered search results carousel, exclusively for Premium users in the US, aimed at enhancing content discovery. This new feature offers video recommendations and AI-generated topic descriptions, which can make finding specific content quicker and easier. It is particularly useful for searches about shopping or travel, mirroring Google’s AI Overviews that summarize search results. However, this innovation raises potential concerns for content creators. Since users may obtain necessary information directly from the carousel without clicking through to videos, overall engagement could decrease, negatively impacting creators’ revenue. Additionally, YouTube is expanding access to its conversational AI tool, which offers further content recommendations and can quiz users on academic topics, making it available to some non-Premium users as well.

Source link