ByteDance, the owner of TikTok, is under pressure from major players in the American film industry, including Disney and Paramount, to enhance security for its AI-driven video generation service, Seedance 2.0. Criticized by the Motion Picture Association of America (MPAA) for potential large-scale copyright infringements, Seedance allows users to create high-quality videos at a fraction of the cost, raising concerns about unauthorized usage of U.S. copyrighted works. The MPAA’s chair, Charles Rivkin, highlighted the platform’s disregard for copyright law, while Disney accused it of using pirated characters. SAG-AFTRA echoed these sentiments, emphasizing the risks to member livelihoods. In response, ByteDance stated it respects intellectual property rights and will implement stronger safeguards. Despite these reassurances, industry insiders remain skeptical about lasting solutions, predicting potential litigation and regulatory challenges by mid-2026. This could lead Hollywood to pursue licensing deals, emphasizing the ongoing tension between technological advancement and intellectual property rights.
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