Wednesday, February 18, 2026

Phison CEO Warns: AI Memory Crisis Could Lead to Bankruptcy for Many Consumer Electronics Companies by 2026

In-Depth Insights on the Future of Memory and AI

In a revealing interview, Phison CEO Pua Khein-Seng forecasts a turbulent future for the consumer electronics market due to severe memory shortages. The interview highlights critical challenges stemming from the booming AI industry and the skyrocketing demand for memory components.

Key Takeaways:

  • Memory Shortages: Anticipated to persist until 2030, with an unprecedented three-year prepayment required for orders.
  • Market Impact: Significant reductions in mobile phone and PC production, potentially resulting in failures across various electronics companies.
  • NVIDIA’s Role: Next-gen GPUs may consume 20% of global NAND production capacity, complicating supply chains further.

As the landscape shifts, the implications for sustainability and product longevity are also being explored. Are we prepared for the disruption?

🔗 Share your thoughts and insights on this pressing issue below! Let’s keep the conversation going!

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