Intel Partners with Accenture for Marketing as AI Gains Prominence Internally

Intel plans to outsource many marketing roles to Accenture, integrating artificial intelligence to enhance its marketing strategies, potentially using Intel’s own technology. This decision, driven by CEO Lip-Bu Tan’s initiative to streamline operations and cut costs, will lead to significant structural shifts within the marketing team, including potential layoffs. Employees were informed by July 11 about these changes and may assist in training their successors. Intel emphasized the need to modernize its digital capabilities to better serve customers and adapt to competitive pressures, as its market share in PCs and data centers continues to decline, with sales down by about one-third recently. The firm is focusing on a more responsive ‘go to market’ approach, stating that existing decision-making processes are too slow and complex. Additionally, up to 20% of manufacturing positions could face cuts by July 2025, indicating broader workforce reductions across the company.

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