Firm Introduces Innovative Tools for Enhanced Creation and Personalization (06/27/2025)

Omnisend has launched a suite of AI-powered tools aimed at streamlining email creation and enhancing personalization for marketers of all sizes. Zilvinas Lešinskas, the vice president of product, emphasizes the importance of these tools in automating repetitive tasks. Key features include the AI Segment Builder, which enables marketers to create specific audience segments; Subject Line & Preheader Generators that use performance data; a Direct Copywriting & AI Writer for generating branded email content in various languages; and hyper-personalization tools that offer product recommendations based on customer browsing behavior. This initiative recognizes the need to ease marketing workflows by eliminating busywork rather than complicating them. The suite is designed specifically for email marketing but addresses broader efficiency challenges faced by marketers.

Source link