Lighthouse has introduced The Hotels Network app, enabling hotels to offer direct bookings via ChatGPT, powered by its AI-driven Connect AI engine. This initiative, which Lighthouse initiated after acquiring The Hotels Network last April, aims to transform how travelers discover hotels. Juanjo Rodriguez, Lighthouse’s direct booking head, emphasized the significance of AI in reshaping travel planning, comparing it to the impact of Google. The app provides real-time hotel information, including live rates and direct-booking links, without requiring changes to existing hotel systems. This allows hotels to manage their brand narrative and enhance visibility in the AI landscape. With Connect AI functioning as a “live data bridge,” hotels can ensure accurate AI recommendations while presenting competitive rates and direct booking advantages. Available globally for a flat subscription fee, The Hotels Network app positions hotels as the merchant of record, steering clear of OTA commission structures, marking a vital evolution in hotel distribution channels.
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