A Showdown Begins: Disney and NBCUniversal Face Off Against Midjourney

Amid rising concerns over AI image generators like DALL-E and Midjourney scraping artists’ work without consent, Disney and NBCUniversal have filed a lawsuit against Midjourney for copyright infringement. They accuse the company of illegally using and distributing images featuring iconic characters such as Star Wars figures and Elsa from Frozen, describing Midjourney as a “bootlegging business model” that threatens the American film industry and its economic contributions. The lawsuit seeks financial compensation and an injunction to prevent Midjourney from utilizing Disney and Universal’s intellectual property. While Disney’s legal action might set a precedent for protecting creators’ rights, it’s important to note that the company itself is not entirely against generative AI, as it has adopted AI technologies in various business sectors, despite the potential impact on employment. Thus, while they aim to safeguard their IP, the broader implications for independent artists remain murky.

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