As of July 2025, 33% of US adults regularly use personal AI agents to engage with brands, according to Cordial and Dynata. Notably, a February survey by Auth0 reveals that 38% of consumers prioritize AI for language translation, surpassing personalized shopping recommendations (21%) and decision-making support (17%). Additionally, a Salesforce survey from December 2024 indicates that 71% of shoppers prefer AI agents for post-purchase inquiries to enhance customer service. This data underscores the need for marketers to rethink their top-of-funnel strategies by optimizing brand visibility in AI ecosystems. To effectively engage users, brands should provide structured product data and conversational hooks, treating AI as the new search bar. Marketers should focus on generating clear, AI-friendly content to maximize reach and interaction through AI platforms, aligning with evolving consumer preferences. For deeper insights, explore related EMARKETER reports.
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