Accenture, a leading global consulting firm, is implementing a controversial policy linking employee promotions to the regular use of artificial intelligence (AI) tools. This decision, driven by CEO Julie Sweet’s commitment to AI, aims to enhance internal AI adoption among its 780,000 employees. Over 550,000 staff members have been trained in generative AI, yet usage remains uneven, particularly among senior managers. The new system will incorporate AI tool usage data into performance evaluations for promotions, especially for roles like associate director and above. Mixed reactions from employees highlight concerns over the maturity of AI tools, while others view it as a strategic alignment with future business needs. Accenture’s initiative reflects a growing trend across the tech and consulting sectors, emphasizing AI fluency as essential for future leaders, while supporting its broader “Reinvention Services” strategy focused on AI-driven transformation and client engagement.
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