Adobe has launched a beta AI Assistant in Adobe Express, revolutionizing content creation by providing a conversational interface that simplifies design for users at all skill levels. This assistant enhances creativity by offering contextual recommendations based on user descriptions, allowing for personalized, beyond-the-template content. Users can easily switch between conversational commands and hands-on editing tools, like sliders and color selectors, while maintaining their design integrity. The AI Assistant generates edits across various layers, facilitating changes in fonts, images, and backgrounds. Furthermore, Adobe Express integrates with major chatbot platforms, expanding user options for creative engagement. Enterprise capabilities are on the horizon, enabling teams to create on-brand content effortlessly. A recent survey showed that over 81% of creators found value in generative AI tools like Adobe Express, highlighting their potential to enhance creativity. Overall, Adobe Express’s new AI Assistant lowers barriers, making professional-quality design accessible to all users.
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