Adobe Express Integrates TikTok’s Creative AI Tools with WPP’s Launch

On Monday, TikTok launched generative AI tools aimed at automating creative production, integrated within its platform as well as Adobe Express and WPP Open for marketers. As part of its Symphony suite, the tools include image-to-video generation that transforms still images into five-second clips and text-to-video capabilities that allow users to create videos from short prompts. This release coincided with the Cannes Lions festival, where TikTok is showcasing its offerings. The tools aim to help marketers experiment with creative variations and scale content. Additionally, TikTok is expanding its AI capabilities with humanlike digital avatars for product promotions. Collaboration with Adobe streamlines content creation, while some Symphony features will also be accessible via WPP Open. Despite these advancements, TikTok’s future in the U.S. remains uncertain due to ongoing legal challenges. Competitors like Snap and BeReal are ready to capitalize on any ad spending shifts.

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