Adobe has launched major updates to its AI-driven video creation tool, Adobe Firefly, tailored for small business owners seeking efficient content production. Key features include enhanced editing capabilities and camera motion control, allowing for easy adjustments, such as removing unwanted objects from clips with simple commands. This upgrade is especially beneficial for resource-limited businesses, enabling them to focus on storytelling rather than technical tasks.
Firefly now incorporates a camera motion reference workflow, fostering cinematic effects to elevate promotional and social media content. Furthermore, the integration of Topaz Astra allows users to upscale videos to 1080p or 4K, reviving older footage for modern audiences.
The public beta of Firefly’s video editor supports timeline and text-based editing, catering to diverse production styles. Notably, an unlimited generation promotion until January 15 provides businesses a risk-free way to explore capabilities. While learning curves exist, Firefly’s powerful tools present a revolutionary opportunity for small business video marketing, driving customer engagement effectively.
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