Adobe Firefly has unveiled innovative tools for AI-driven video production, focusing on flexibility and user control. Key features include Generate Sound Effects (beta), which allows creators to produce custom audio by text or voice, ensuring sound aligns with video actions. The expanded partner ecosystem now includes tools from Google and Runway, enhancing creative options without disrupting workflow. Advanced video controls enable precise composition adjustments and format selection, optimizing for mobile or social media content. New capabilities like Composition Reference for Video and Style Presets simplify content repurposing and tone-setting. Text to Avatar (beta) transforms scripts into engaging videos with customizable avatars, while the Enhance Prompt feature improves user input for clarity in video generation. Adobe prioritizes commercial safety, ensuring user-generated content won’t be repurposed for training, thereby safeguarding creator rights. Comprehensive user guides are available to streamline the creative process within the Firefly platform, reinforcing its commitment to empowering content creators.

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