Adobe has launched an innovative AI Assistant in Adobe Express at Adobe MAX 2025, revolutionizing the design process for creators, marketers, and students alike. This chat-based tool simplifies the design experience, allowing users to describe their desired projects—like posters or social graphics—through casual conversation. The AI Assistant listens and responds, generating tailored designs that align with user preferences, effectively merging automation with personalization.
Users can toggle between text-driven commands and manual editing, enhancing the creative workflow. The assistant leverages Adobe’s extensive stock image and font library and offers unique asset creation through its Firefly model, leading to occasionally quirky yet charming results. Ideal for branding teams, the AI will soon support brand style consistency across projects.
Overall, Adobe’s new feature democratizes design, making it accessible to anyone while integrating seamlessly into collaborative workflows. This update not only advances technology but also fosters creativity, making design approachable for all.
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