Adobe has entered a strategic partnership with Runway, announced on December 18, 2025, to integrate Runway’s generative video technology into Adobe’s creative ecosystem. This collaboration enables Adobe users exclusive early access to the Gen-4.5 model within the Firefly app, enhancing their video generation capabilities by allowing text-to-video creation and seamless integration with Premiere Pro and After Effects. The partnership positions Adobe as Runway’s preferred API creativity partner, promising ongoing improvements and capabilities tailored for professionals in film and advertising industries. Gen-4.5 boasts superior motion quality and visual fidelity, ideal for high-end commercial production. This collaboration addresses a rising demand for AI-driven video tools, already impacting 86% of advertising buyers, with projections suggesting generative AI will comprise 40% of advertisements by 2026. Overall, this union strengthens Adobe’s role as a leader in AI video creation while offering enhanced resources for creators globally.
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