Amazon’s Prime Day has begun, with Adobe predicting nearly $24 billion in U.S. retail spending this week, showcasing a notable increase from last year’s figures. A key trend is the rise of generative AI in shopping, expected to boost traffic by an astonishing 3,200% year-over-year during this event. Over 50% of Americans now use generative AI for product research, and significant segments rely on it for recommendations, deal hunting, and creating shopping lists. Major retailers, including Amazon, have integrated AI features like chatbots to assist customers effectively. However, traditional sources like paid search still dominate traffic. Salesforce projects AI will drive $260 billion in online and $1.6 trillion in in-store sales during the holiday season, highlighting the growing influence of AI on consumer behavior. Apparel discounts are leading this Prime Day, with one-third of shoppers purchasing clothing. Many shoppers are also comparing prices at other retailers, underscoring the competitive landscape.
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