On September 11, Adobe unveiled AI agents that revolutionize customer experience and marketing campaigns, powered by the Adobe Experience Platform (AEP) Agent Orchestrator. This platform enables businesses to manage and customize AI agents efficiently. Over 70% of AEP users have adopted the new AI Assistant, which allows natural language communication with various AI tools. Key AI agents include the Audience Agent for personalized marketing, the Journey Agent for optimizing customer interactions, and the Experimentation Agent for enhancing conversion rates through data analysis. The Data Insights Agent simplifies customer behavior analysis, while the Site Optimisation Agent addresses website issues that affect engagement. Moreover, the Product Support Agent assists users with software troubleshooting. These tools automate complex tasks, empowering marketing teams to enhance customer engagement and optimize operations seamlessly. With Adobe’s AI solutions, businesses can leverage real-time data to deliver exceptional customer experiences and drive business growth effectively.
Source link
Share
Read more