Adobe Unveils AI Solutions to Enhance Content Creation and Customer Experience at Cannes Lions 2025

At the Cannes Lions 2025 festival, Adobe launched new AI-driven tools aimed at enhancing personalized customer experiences through Customer Experience Orchestration (CXO). Key updates include Adobe GenStudio for Performance Marketing, Adobe LLM Optimizer, and enhancements to the Adobe Experience Platform Agent Orchestrator. These innovations help businesses efficiently create content, improve visibility in AI-driven interfaces, and streamline customer support through AI agents. Anil Chakravarthy, Adobe’s Digital Experience Business president, emphasized the need for a synergy of creativity, marketing, and AI for effective personalization. The new tools enable the generation of campaign content across various platforms and simplify tasks like asset resizing and video editing. Additionally, the Adobe LLM Optimizer aids in enhancing brand discoverability on generative AI browsers. Organizations such as Coca-Cola and Estée Lauder are already leveraging these tools. Adobe also provided a playbook outlining the tools’ impact on business operations and marketing strategies.

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