Adsure Services Releases New Update on the ‘TIAA Insight’ AI Tool

Adsure Services has announced progress on its proprietary AI tool, ‘TIAA Insight’, aimed at enhancing efficiencies within its subsidiary, TIAA Ltd. The internal audit firm received an Innovate UK grant in 2023 to develop a large language model focused on improving operations for government-funded organizations. TIAA Insight is designed using only TIAA data, ensuring privacy, unlike typical AI models using open internet data. This approach is critical given the firm’s work with clients such as emergency services and educational institutions. While specific processes for TIAA Insight remain undisclosed, the tool has entered a testing phase with promising early results. CEO Kevin Limn emphasized that the investment in such technology would drive efficiencies and strengthen Adsure’s market position in the UK public sector. The successful introduction of TIAA Insight could enhance profit margins and open lucrative licensing opportunities, contributing to a reported 19% revenue growth exceeding £5 million in the first half of the financial year.

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