The surge of advertisements and sponsored content in AI chatbots has raised privacy concerns among users. OpenAI, the developer of ChatGPT, has begun displaying ads for free and low-cost users in response to its substantial spending obligations, despite criticism from competitors like Anthropic PBC. Anthropic recently aired a Super Bowl ad illustrating the potential misuse of conversational AI for marketing, prompting a rebuttal from OpenAI’s CEO. Other major tech firms like Microsoft and Google are also integrating ads into their AI solutions, emphasizing the need for careful handling to maintain user trust. Analysts predict AI assistants could capture up to 2% of the online advertising market by 2030, with brands like Target and Adobe prioritizing visibility in this new landscape. Techniques such as generative engine optimization (GEO) are emerging, highlighting the necessity for companies to adapt or risk becoming invisible in an increasingly AI-driven market.
Source link
Share
Read more