This week, Google announced the completion of transferring key Nest smart home devices to the Google Home app, allowing users to finally eliminate the Nest app. However, some features remain in beta, and the lag in this process raises concerns about Google’s commitment to the smart home sector. Users have faced product discontinuations and declining Google Assistant performance, leading to widespread dissatisfaction. Upcoming hardware announcements on October 1st suggest a shift towards new Google Home products powered by Gemini AI, yet doubts persist about their effectiveness, especially as Nest’s innovative legacy fades. With major hardware upgrades stalled since 2021 and competition from brands like Ecobee gaining traction, Google’s approach raises questions about its overall strategy. While an open platform powered by Matter and Gemini sounds promising, Google faces the challenge of rebuilding trust among loyal Nest users who have seen their preferred ecosystem dismantled.
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