Artificial intelligence (AI) is revolutionizing product development, with Microsoft leading the charge. According to Aparna Chennapragada, Microsoft’s corporate vice-president and global chief product officer, AI agents are significantly cutting down development time, costs, and manual efforts. For instance, Persistent Systems utilized Microsoft’s AI to enhance its contract management system, streamlining manual approval processes. Major IT firms like TCS and Infosys also leverage these AI tools as demand grows.
Chennapragada emphasizes that AI is transforming both the specifics of product creation and its fundamental definition. The focus has shifted from hardware and software to user interactions powered by natural language processing. Microsoft aims to integrate AI seamlessly into frequently-used platforms like Teams and Outlook, ensuring that AI tools enhance productivity from day one.
Even amid stiff competition, Microsoft retains strong support from investors due to its strategic AI partnerships and ongoing innovations, especially amidst the growing influence of generative AI.
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