As India approaches 2026, the digital commerce landscape is evolving rapidly, driven by transformations in quick commerce, agentic AI, and shifting consumer behaviors. Anil Kumar, Founder & CEO of Redseer Consulting, emphasizes that quick commerce now constitutes over 15% of online sales, urging brands to adopt a “quick-commerce first” approach to enhance profitability and supply chain efficiency. The rise of agentic AI is set to revolutionize operational processes, enabling AI systems to make purchasing decisions efficiently, a shift referred to as “bot buying.” Concurrently, Neilesh Talreja of UCID Advertising highlights a creative renaissance initiated in 2025, where brands are shifting to culturally nuanced storytelling rather than mere linguistic translation. As attention spans shorten, content must engage within moments, adopting micro-dramas and shoppable stories. Virtual influencers are becoming essential, but brands must balance AI use to avoid backlash, ensuring they resonate authentically with diverse Indian emotional geographies.
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