Mintegral’s latest report identifies three transformative trends poised to reshape mobile growth through 2025: the mainstream adoption of AI applications, surging popularity of short-form drama content from the Asia-Pacific (APAC) region, and expanded opportunities in third-party Android stores.
AI applications, with 1.5 billion downloads in 2024, have become integral to consumer habits, particularly AI chatbots, which surged 119% year-on-year. Meanwhile, short-form drama apps are seeing staggering growth—50% to 200% quarterly since Q3 2023—aggregating 90% of their income from in-app advertising.
Third-party Android stores, including platforms like Amazon and Xiaomi, represent untapped advertising inventory, allowing advertisers to achieve lower costs per install and reach diverse audiences. Mintegral advises advertisers to utilize ROAS-focused bidding strategies, automate creative production, and leverage third-party stores for scalable user growth. Ultimately, these insights underscore the evolving landscape of mobile advertising and consumer engagement.
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