AI Assistants Experience Download Boom and Increased Engagement, with ChatGPT Leading the Pack as the Most Downloaded Mobile App

In 2025, AI Assistants emerged as one of the fastest-growing app categories, reflecting significant trends identified in Sensor Tower’s global mobile report. Downloads surged by 148%, while user engagement soared, with mobile users spending approximately 48 billion hours using generative AI apps. ChatGPT dominated the market, generating over $3.4 billion in in-app purchases and becoming the highest-grossing non-game app, marking unprecedented growth in consumer spending—up to $85 billion in non-game apps. Major technology firms intensified their investments, focusing on expanding features like image and video generation. In India, ChatGPT and Google Gemini topped download rankings, showcasing rapid adoption in a key market. Overall, the competitive landscape saw a concentration of downloads among leading publishers like OpenAI and DeepSeek. As the mobile economy stabilizes into 2026, monetization strategies evolve, indicating a robust future for AI tools in everyday user experiences.

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