In today’s digital landscape, TELUS Digital reveals a notable shift in consumer behavior, with 32% of individuals replacing traditional apps with AI assistants like ChatGPT and Google Gemini. Convenience drives this trend, as 62% find AI assistants more accessible, while 54% report quicker results. According to surveys, 36% of users expect to rely on AI for daily tasks in the coming year, with 83% affirming faster task completion compared to apps. Despite AI’s growing popularity, trust remains with traditional apps—only 24% trust AI assistants with their data versus 50% for apps. Preferences vary: 46% favor AI for workout plans, but 63% choose apps for shopping and 67% for financial tasks. TELUS Digital emphasizes the opportunity for brands to merge AI capabilities with traditional app benefits to enhance user experiences. As we progress towards 2026, the future lies in balancing AI and traditional apps for personalized consumer interactions.
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