The telecom industry is evolving, transitioning from traditional bundling of entertainment to integrating advanced AI tools into consumer experiences. Major players like Reliance Jio and Bharti Airtel are leading this shift, offering users free access to premium AI platforms that enhance productivity. Jio’s partnership with Google provides users aged 18-25 with 18 months of free access to the AI Pro plan, including Google’s Gemini app and 2 TB of cloud storage. Meanwhile, Airtel has partnered with Perplexity to offer its customers a year of free access to advanced AI models for research and content generation. This move aims to deepen user engagement by shifting consumption patterns from passive to active, allowing users to create, learn, and collaborate. As telecom companies redefine their value propositions, these AI integrations promise to upgrade users’ digital experiences, marking a significant shift in how telecom services are perceived and utilized.
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