Nearly 30 years ago, Stanford graduate students Larry Page and Sergey Brin launched a research project called Backrub, which evolved into Google and shaped the web’s business model. Google established a symbiotic relationship with content creators by offering to drive traffic to their sites in exchange for access to their content. However, this relationship is changing; for the first time, Google is experiencing a decline in search queries, primarily due to the rise of AI-driven tools. As AI systems like ChatGPT are increasingly used for information retrieval, content creators are struggling to maintain traffic and revenue, with the difficulty of gaining visibility skyrocketing. In response, Cloudflare has marked July 1 as “Content Independence Day,” advocating for fair compensation for content creators whose work fuels AI. The goal is to establish a marketplace valuing original content based on its contribution to knowledge, aiming for a new era of high-value content creation.
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