AI-powered shopping tools dramatically increased US online spending this Black Friday, reaching a record $11.8 billion—up 9.1% from last year. According to Adobe Analytics, AI-driven traffic surged 805%, as consumers turned to chatbots for price comparisons and discounts, avoiding crowded stores amid tariff concerns. Nearly half of shoppers surveyed by Adobe utilized AI to ease their holiday shopping stress. Popular items included LEGO sets, Pokémon cards, and gaming consoles like the Nintendo Switch and PlayStation 5.
Globally, AI-assisted shopping contributed to $14.2 billion in online sales, with $3 billion from the US. While spending rose, average prices jumped 7%, and order volumes fell 1%, reflecting tariff impacts. Cyber Monday is predicted to be even bigger, targeting $14.2 billion in sales with significant discounts on electronics. In contrast, physical store visits remained cautious due to inflation and uncertainties. Overall, the shift to online shopping underscores the evolving retail landscape driven by AI technologies.
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