Adjust’s Shopping App Insights Report: 2025 Edition reveals a shift in mobile commerce strategies. Analyzing data from early 2025, it highlights a 14% decline in global shopping app installs, yet user sessions increased by 2%, indicating enhanced engagement among current users. Reattribution rates for e-commerce apps rose by 29%, emphasizing a focus on user retention over new acquisitions.
Asia-Pacific remains a leader with a 13% surge in installs, contrasting with stagnant growth in Europe and North America. Successful apps leverage AI for personalized user experiences that foster long-term engagement.
The report identifies marketplace apps outperforming traditional e-commerce, achieving 60% of shopping sessions with higher retention rates. With rising costs per install averaging $1.01, effective cross-channel strategies are crucial. Emphasizing seamless web-to-app transitions, the report notes shopping apps engaging with an average of seven partners, up from six in 2023, to optimize user acquisition and retention.
