The VISION & IMAGE 2025 event, held in Shanghai from July 17 to 19, showcased significant advancements in AI imaging tools and their integration into Web3 content creation. At the Shanghai New International Expo Center, 350 brands, including Fujifilm, Canon, and Nikon, unveiled cutting-edge AI-driven imaging technologies. The event, now recognized for two consecutive years as a “Shanghai Excellent Exhibition,” demonstrated AI’s pivotal role, with new cameras offering features like smart framing and instant retouching.
The exhibition also highlighted AI workflows from companies such as Pixel Cake and Baidu Netdisk, which streamline content creation and significantly reduce costs. The event’s synergy with the China Wedding Expo broadened its audience appeal. Notably, the digital-camera market witnessed an increase, particularly in mirrorless models, driven by trends in short videos and Vlog culture. As cloud-based services enhance accessibility, VISION & IMAGE 2025 positions itself as a launchpad for future visual content workflows, attracting creators and investors from around the globe.
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