Black Friday 2025 achieved an unprecedented online spending record of $11.8 billion, driven by a significant shift to AI-guided shopping amidst economic challenges like rising joblessness and tightening household budgets. This 9.1% increase from 2024 underscores consumer reliance on AI tools to find promotions and compare prices. Popular AI assistants, such as Walmart’s Sparky and Amazon’s Rufus, contributed to an 805% rise in traffic to retail websites. Best-selling items included LEGO sets and gaming consoles like the Nintendo Switch and PlayStation 5, as parents prepared for the holiday season. Personal tech, such as Apple AirPods, also saw notable sales. While online shopping thrived, foot traffic in physical stores diminished, reflecting consumer hesitance to overspend due to inflation. As Cyber Monday approaches—projected to generate $13.9 billion in sales—retailers are keenly monitoring these AI-driven trends in consumer behavior.
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AI Innovations, Including Chatbots, Drive Unprecedented £9.3 Billion Online Spending Surge This Black Friday
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