YouTube is prioritizing AI as part of its strategic initiatives for 2025, having recently launched AI-powered video search functionality. Initially available only to select Premium users in the US, this feature is now gradually rolling out to more subscribers, specifically within the mobile app for iOS users and in English. The AI search aims to enhance user experience by quickly locating videos related to specific topics like shopping and travel, although it won’t cover all search areas. YouTube’s experiments page indicates that this feature will remain active until August 20, with potential for a wider rollout. Besides AI search, Premium users can also access comment threading, which received improvements based on user feedback. For those in the US with a YouTube Premium subscription, checking the experiments page will reveal if AI search is enabled. Overall, YouTube’s focus on AI enhances video discovery and positions the platform for future growth.
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