As the holiday shopping season approaches, major retailers like Walmart, Amazon, and Google are launching enhanced AI tools to streamline the gift-buying process. These tools go beyond traditional chatbots, offering personalized product recommendations, price tracking, and efficient order placements through natural conversations. Google recently unveiled an AI agent that can call local stores to check product availability, while Salesforce predicts AI will influence $73 billion in global sales this season. Despite these advancements, the impact of AI on holiday shopping may be limited this year, as not all retailers are equipped with these tools, and consumer adoption will take time. Looking ahead, AI shopping assistants like Amazon’s Rufus and Google’s price tracker aim to simplify the buying process by allowing users to purchase items directly within apps. As these technologies evolve, they promise to change shopping habits for future seasons, offering faster results and competitive pricing alerts.
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