The 11.11 Global Shopping Festival, launched on October 15, 2025, marks Alibaba’s significant integration of generative AI in e-commerce. This year’s advancements focus on enhancing Taobao and Tmall’s product catalog, which features over two billion listings, using AI for improved search and recommendation systems. The incorporation of large language models (LLMs) has resulted in a 20% increase in search relevance for complex queries and a boost in click-through rates for consumer recommendations.
Alibaba’s US$53 billion AI infrastructure investment supports these innovations, streamlining operations for over 10 million merchants by generating tailored marketing insights and AI-supported customer service solutions. New features, such as an AI Personal Shopping Assistant and advanced virtual try-on technology, enrich the consumer experience. With tools like “Snap and Shop,” Alibaba aims to facilitate more intuitive shopping, showcasing how AI can revolutionize e-commerce for millions, offering enhanced efficiency and personalized experiences.
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