AI-powered shopping assistants have transformed online retail, becoming essential tools for holiday shopping. With Black Friday behind us and Christmas ahead, retailers are rapidly integrating generative AI features to enhance customer experiences. Amazon’s Rufus leads the pack as a conversational assistant offering personalized product recommendations. Walmart’s Sparky and Target’s gift-finder tool follow suit, while Ralph Lauren’s collaboration with Microsoft introduces style advice via “Ask Ralph.” Despite mixed performance, branded searches show promise. Broader shopping tools have also emerged; OpenAI’s ChatGPT now provides a shopping-research mode, comparing prices and specifications across websites. Google enhances its search capabilities with visual product summaries and virtual try-ons. Retailers like Walmart and Target are collaborating with OpenAI for seamless shopping experiences. Salesforce reported AI agents influenced 20% of Cyber Week sales, while Adobe noted record online spending on Black Friday. Overall, AI is revolutionizing how consumers decide on purchases, streamlining the shopping journey.
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