A recent Canto and Ascend2 survey reveals that 51% of content and creative professionals in the UK and US utilize AI to enhance creation, tagging, and organization, outpacing cross-team collaboration (41%) and performance measurement (38%) as the primary method for improving content production. This insight, sourced from the January 2026 Canto report titled “The State of Digital Content 2026,” highlights a significant trend in content strategy and creative operations. Teams can leverage this information in meetings to prioritize AI integration and benchmark their improvement efforts against peers. As organizations continue to address workflow and collaboration gaps, showcasing AI’s impact is essential for strategizing future investments in production. For further insights, explore related EMARKETER reports. This article was generated with AI assistance, ensuring high standards of accuracy and originality, aimed at enhancing your content strategy.
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