At Adobe MAX, the annual creativity conference, Adobe launched its Creators’ Toolkit Report, revealing that 86% of global creators now use generative AI in their work. Surveying over 16,000 creators, the report demonstrates how AI has become integral to enhancing small businesses and reaching wider audiences. Key findings show that 76% of respondents experienced business growth due to AI, while 81% felt it enabled content they couldn’t produce otherwise. However, 69% raised concerns about unauthorized use of their content for AI training, highlighting the need for trust. As mobile devices emerge as essential tools, 72% of creators frequently create content on them, paving the way for on-the-go marketing. For small businesses, adopting AI can elevate content creation and engagement strategies. With insights from younger creators, the report encourages businesses to embrace generative AI, balancing innovation with creative control to thrive in the evolving creator economy.
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