AI video generation is transforming from a novelty to a vital productivity tool, with Kuaishou’s Kling platform emerging as a top competitor alongside Google’s Veo and OpenAI’s Sora. Launched in June 2024, Kling has gained 12 million monthly active users and achieved approximately US$240 million in annual recurring revenue, outperforming Kuaishou’s initial targets. The platform’s rapidly increasing traction, including over US$20 million in revenue in December alone, has invigorated Kuaishou’s stock performance, boosting shares by 23.3% recently. As Kuaishou seeks to position Kling as a flagship product in the generative AI space, its stand-alone business unit launched in April 2025 demonstrates a robust commitment to capitalizing on AI video generation trends. Kling’s success reflects a broader demand for engaging content amidst growing concerns about “AI slop,” marking a significant milestone for Kuaishou in the competitive short video landscape dominated by ByteDance’s TikTok.
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