Bharti Airtel has teamed up with AI search platform Perplexity to offer its premium Perplexity Pro subscription, valued at ₹17,000 annually, free for one year to all Airtel customers. This initiative targets Airtel’s 360 million users, encompassing mobile, Wi-Fi, and DTH subscribers, aiming to enhance user experience amidst intense competition from Reliance Jio. Perplexity Pro provides access to advanced AI tools that facilitate efficient research and smart decision-making. Unlike conventional search engines, Perplexity offers clear, conversational answers, making information retrieval more intuitive. Customers can access this offer via the Airtel Thanks App. This partnership underscores Airtel’s commitment to providing cutting-edge technology to facilitate productivity for a diverse audience, including students and professionals. Gopal Vittal, CEO of Bharti Airtel, emphasizes the significance of this collaboration in empowering users to navigate the digital landscape effectively.
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