Bharti Airtel has partnered with AI-powered search engine Perplexity to offer a complimentary 12-month Perplexity Pro subscription, valued at Rs 17,000, to its 360 million customers. Perplexity delivers accurate, real-time responses in conversational language. While its free version offers robust search capabilities, the Pro subscription caters to professionals with benefits like increased daily search limits, access to advanced AI models (including GPT 4.1 and Claude), deep research, image generation, and tools to bring ideas to life. This initiative marks the first collaboration between Perplexity and an Indian telecom operator, enhancing digital accessibility. According to Gopal Vittal, Bharti Airtel’s MD, this partnership empowers users to navigate digital trends confidently. Aravind Srinivas, CEO of Perplexity, emphasized that the tool streamlines information retrieval, making it indispensable for students, professionals, and households alike. Airtel customers can access this offer through the Airtel Thanks App, marking a significant advancement in AI technology in India.
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